Working with Creative Director Madeleine Wallien on targeting the trend in athletic and natural swimming for S/S24. We worked on a story of a high functioning female swimmer who has a driven and steely determination to reach her goal. Photographed in Sydney’s natural pool that was fed by the sea to create our “Goddess of the Sea”. Photographed by the talented Chris Grundy and film maker Jay Button with Bas Vos producing the sublime editing. Supporting our strategy of reaching every Water Women across the globe.
