Hackett Xmas Gifting Machine film
My first Christmas campaign with Hackett. The story of a young man whose Father owns a mysterious factory and comes of age after discovering the magic behind the making of the Hackett clothes for Christmas. Beautifully directed and produced by Electric Robin. Script and Creative Direction by S. F. Wallington.
The idea also extended into the Hackett Xmas Gift Guide, using photography from the Gifting Machine alongside a stills shoot of Xmas product. All imagery and photography was used online, on social and in-store.