Hackett pre-collection was photographed and filmed at Brighton Airport, to highlight the travel aspect of the collection. This fitted with the main S/S20 campaign story where our protagonist travels from his workplace, via private jet, to join his brother.
We chose a modern, crisp look for the styling and photography, setting it apart from the main campaign but with the “Rodney Smith” inspired playful spirit, beautifully considered by Tom Craig. Creative Direction and idea. S.F. Wallington.