This year’s S/S20 Hackett London campaign was inspired by The Thomas Crown Affair film with Steve McQueen and Faye Dunaway. The story followed two competitive brothers, who travel across South England from stately home to the coast to meet with family and girlfriends.
A six day shoot in the South downs, blessed by an Indian Summer, incredible photography from Tom Craig and film making from Jim Yeoman.
The campaign was split into three parts. The pre-collection was photographed and filmed at Brighton Airport, to highlight the travel aspect of the collection, which was more modern in it’s approach.
The main campaign, shown here, was photographed at Cowley manor, both in the house and on the grounds including the polo field, lake, tennis courts, croquette lawn and Golf course. This fitted with the direction of this season which was about “Players and Spectators”.
The final campaign highlighted Hackett’s core range, from chinos to shirts, and the huge range of fits and styles. We used five models in various Hackett scenes that showed the breadth of these key pieces.
Creative Direction and story S.F. Wallington.