HKT launch campaign 2018
To launch our new youth brand HKT, we enlisted the help of chef and celebrity influencer Issac Carew, along with Spanish model and influencer Y Marc Forne. Photographer Cameron McNee used the idea of cool loft living to create a fresh fashion campaign plus close up product shots that were used for the launch of OOH advertising across Europe, the new website and social campaign.
Creative Direction. S.F. Wallington.