Working with Creative Director Madeleine Wallien, we targeted the athletic and natural swimming trend for S/S24. We worked on a story of a high-functioning female swimmer who is driven and determined to reach her goal. Photographed in Sydney’s natural pool that was fed by the sea to create our “Goddess of the Sea”. Photographed by the talented Chris Grundy and filmmaker Jay Button, Bas Vos produced sublime editing. Supporting our strategy of reaching every Water Woman across the globe with their sport apparel.
