INN London was inspired by the Great Exhibition in London that brought together different countries and their cultures from around the world. Our idea was to connect with diverse cultures from major cities around the world and bring back the contemporary culture to London as an event and then for them to connect with other cities from around the world. .
Istanbul was chosen as our first city as it had been the European city of culture in 2010 with a rich vein of unseen contemporary culture.
Istanbul INN London came to fruition in April 2013 in a 25,000sq ft space in Central London with more than 40 exhibitors from leading Istanbul Art galleries to Fashion designers attending. It was well recieved with over 5,000 visitors over a weekend and Time Out citing it as a must see event.
Curation, Creative Direction and Branding SFW.