Point Blank was a design agency I founded that employed young and up-and-coming creatives. We began working with advertising agencies such as Mother, BBH & HHCL after my decade working in the advertising industry and becoming the Creative Director on Levis Dockers with BBH and HHCL for ITV, winning awards for our campaigns for Bad Girls and Coronation Street.
Within two years, Point Blank became the retained agency for MTV UK and continued this relationship for over eight years. The Business continued to grow and incorporate Vanishing Point Films and Fashion label Worn By.
In 2007, we were bought by Exposure PR. We created memorable campaigns, including the Pretty Polly underwear campaign, and launched the telecommunication brand Spinvox in the US and China.
A collection of some of the finest film work created at Point Blank. From the early work with MTV to the last animation work with HMV. It was my privilege to work with some incredible directors and directing some of the work myself including the NME commercial.
Create a stand out campaign that could go some way to eclipse the memories of the Eva Herzigova Hello Boys ad.
I came up with the "Stairway to Heaven" line and then art directed the most beautiful woman standing on a ladder leading to the clouds and heaven.
I then enlisted fashion photographer Georges Antoni to create an eye-catching poster supported by the long legs of Pretty Polly model Ana T.
To stir up media interest for the client I devised the idea of displaying the poster on a specially built billboard at Chiswick Tower Roundabout which at more than 64ft, was the UK's tallest billboard ever.
Working with HHCL to produce an award winning series of posters and print ads to promote well know shows such as Coronation Street and the Bill over a three year period. Winning various Promax awards along the way.
Working as Creative Director with BBH to produce Levi Dockers in store campaigns for two seasons with revered photographer Tierney Gieron who had gained notoriety for her photographs at the Saatchi Gallery. I had spotted her work in Dutch magazine. Her unique style brought together people that we all knew with her own children.
The campaign was photographed in the South of France creating an award winning campaign seen in stores across the globe.
We worked with MTV Europe over a seven year period. Pitching for all of the European Music Awards and winning 5 out of 7 of the pitches. This year in Frankfurt one of my favourites with a legendary shoot with Snoop Dog in the back of a limo in LA.
An exhibition to celebrate 25years of MTV. I worked with the client James Scroggs to curate an exhibition at the ICA bringing brands such as Converse and artists like Michael Stipe to reinterpret the iconic MTV logo. We created a packable logo out of perspex that could travel the globe to be be decorated and then returned to be exhibited at a launch party.
We were approached by the founders of Next Level Magazine (an art focused publication) to redesign their magazine.
A daunting task after Yacht design had created the first issues. We rose to the challenge inspired by a collection of 1960/70's Sunday Times magazines & Josef Muller Brockmann grid system.
D&AD award for Book design.
Just a small selection of some of the wonderful campaigns Point Blank created for MTV in over a decade.